howtomak.com

Catégorie : Facebook

  • How to increase the reach of your Facebook page in 2025?

    If you’re struggling to get reach on Facebook and engagement remains low, you’re probably making some of the mistakes described here. The objective is to compare two pages, one very large and the other much smaller, in order to explain the differences in results and show concrete techniques to apply on your own page to increase reach and, ideally, earn more money.

    1. More subscribers does not mean more reach

    Having more subscribers does not ensure reach or engagement. A page with 1.8 million subscribers can get very few likes if the content is not good, if the audience is not understood, and if we don’t really know how to take advantage of this audience to create content that helps to reach more people and that pushes the algorithm to promote posts to non-subscribers. Everything has to make sense for the algorithm to identify what works and spread it beyond your base.

    2. The mistakes that kill the scope

    2.1. Post external links in the description

    A typical example: a publication linking to an external site that only collects a few likes, even on a giant page. Facebook doesn’t want you to take users off the platform; we can promote links, but no longer « as before ». What worked in 2015-2016 (sending a large volume of traffic out of Facebook) no longer works. By removing the links from your posts, you are indicating to Facebook that you want to maintain engagement on the platform, which promotes reach. So avoid sharing links that take people out of the network directly in the description.

    2.2. Republish non-original content

    Another trap: take memes, photos or content gleaned from other pages, Pinterest or Google, and republish them without originality. The result: posts that struggle to exceed 10, 20 or 30 likes. The current monetization program pays for stories, texts, photos, Reels and videos, provided that the content is original. Without originality, the algorithm does not push publications and the scope collapses. Faced with a « dead » page of this type, you would have to start almost everything from scratch, find what works and produce original content, including recreating some ideas with your own branding.

    2.3. A good example: small page, large scope

    Let’s take a smaller page, Texas Houses, with only 29,000 subscribers. However, the publications get 800 likes, 64, 209, 260, etc., by simply posting images of houses. The audience is very targeted and therefore very engaged; the number of subscribers matters less than relevance. This clear positioning (« Texas Houses ») attracts an audience that interacts and shares.

    What still needs to be improved :

    • Remove the links from the description of the posts (possibly keep them in comments).
    • Multiply the photos with engaging questions, captions and more elaborate descriptions.
    • Vary the formats: more texts, videos and Reels aligned with the niche.
    • Publish more: the Videos section is empty and there is only one Reel, not relevant to the page.

     3. Conclusion

    The reach does not depend on the volume of subscribers, but on the adequacy between your audience and original, targeted and varied content. Avoid external links in the description, ban reposting without added value, publish more monetizable formats, test and iterate until you find what triggers engagement, then accelerate on these flagship contents. By mastering these principles, you can increase your reach, reach millions of people and monetize your presence on Facebook in a sustainable way.

  • How to change a Facebook account to a business page?

    Today having a professional page has more advantages than a simple account. But Facebook gives you the opportunity to switch from an account to a professional page.

    This passage will allow you to display “1 follower / 6 followed » instead of “1 friend”. And also have a dashboard with this professional mode.

    This article will help you to switch with two methods to effectively switch from a Facebook account to a page. 

    1. Why activate the professional mode?

    When you are on Facebook, the display of an account is different from that of a page. 

    For example, we can see friend lists but a page is composed of subscribers. Activating this professional mode not only allows you to switch from one mode to another but also to benefit from professional tools intended for pages.

    You should also know that this mode allows you to monetize your account easily with the new Facebook content monetization tool.

    2. Enable professional mode on computer

    If you are with the computer, it’s really easy. Go to the Facebook homepage.  After you go click on your profile picture.

    On your profile, click on the three small dots next to it… A menu will appear, then click on « Activate professional mode » (it appears in the second position from the bottom).

    Click and confirm the activation.

    Before validating, Facebook clearly explain to you the importance of switching from the account to the Professional Page. After clicking, Facebook confirms that this mode is activated. And the display changes automatically.

    It is necessary to make sure that the poster is become a « follower » and you also have access to the dashboard and some tools.

    You can do the opposite way to « Disable professional mode« . And goes into the classic account.

    3. Activate the professional mode on phone

    The procedure on the phone follows exactly the same principle as on the computer. Simply here, you have to adapt to the mobile interface… You’re going to follow the same road.

    Press “Profile » at the bottom to view your profile: you are on your Facebook account.

    The screen shows the characteristic presentation of an account, which will facilitate the comparison once the professional mode is activated.

    Tap on the three small dots visible in the corner on your profile. 

    Scroll down in the menu until you see “Activate Professional mode », then press it.

    As on a computer, a short explanation is displayed: tap on « Activate » to confirm. The application loads for a moment; the switching takes place in the background.

    Confirm that the failover has taken place

    You have a second way to confirm: press “View as …”.

    This public view shows what people see when they visit your page. We read “one follower” and “six followed” in the example, which validates the passage to the page.

    4. Conclusion

    Changing your account to a professional page is an important thing if you want to switch to content creator. There are no conditions to be respected, but simply advantages.

  • How to verify your identity to unblock your Facebook payments?

    If you are thinking of making money with

    You will click and Facebook will be authorized to take the photo or import the photo of the room.

    Here are some tips to make the photo perfect :

    – Place the piece well flat, with sufficient light to frame the photo better.

    – Take a clear and legible photo (name, date of birth, photo and numbers must be clearly visible).

    Once the photo has been sent, the message « 

    And there monetization returns to normal, and your payment will be made on the 25th as usual.

    6. What if the verification is not accepted?

    It may happen that the information provided is not accepted. In this case, you will receive a message explaining what went wrong.

    The main reasons are: illegible photo, inconsistency between the information of the settlement account, or even document unsuitable for the requested type.

    In this case, the solution is simply to take into account the problem and solve it before sending it again.

    You should also be aware that if you leave too much time without verifying your identity, your payment account may be suspended. Facebook can therefore demonetize your Facebook page, if you generate money without receiving it.

  • How to certify your Facebook account in 2025?

      

    The Facebook certification of your account gives a certain credibility and decreases the chance of being a prize for someone else.

    In this article, we will guide you step by step to be able to do it without paying another person. It’s quite simple, anyone can do it.

    1. Why certify your Facebook account?

    If you are certified, a blue bell will appear after your name. This certification offers several advantages in your use of the platform. As :

    Strengthening the security of the account: Indeed, Facebook improves the security of your account, gives you the advice not to be hacked. And alerts you to every suspicious connection.

    Increase in interaction: by putting the right strategies, your account will be able to benefit from an increase in interaction to about 30%>

    Image and credibility: Having the blue check mark gives a certain credibility to others, even if today it pays off. But everyone considers certification a sign of being serious.

    Priority Customer: With the badge, you have a major advantage of being able to talk to the Facebook meta team about your problems.

    2. What absolutely needs to be prepared

    To be able to certify your account, you must have 3 necessary elements that will complete this process. Without them, do not dare because it will lead to failure or refusal.

    1) A minimum budget of 7 dollars per month

    Of course before it was free, but today Facebook obliges to pay a monthly subscription of $ 7. Without this, even if you already have the verification, the blue check mark may disappear in case of non-payment.

    2) A prepaid card (virtual or physical) or PayPal

    It is necessary to add a recurring payment method. Because Facebook accepts PayPal and credit cards.

    It must be set by default, so that each month Facebook prevele its due. But some cards can also be refused if it does not respect the international rules of transactions.

    3) An identity document: national identity card or passport

    It’s not just you pay and we certify you. Think again. Facebook then needs to verify your identity with a valid document.

    For example a passport, a national identity card, a driving license to verify if your account really corresponds to the identity of the document provided.

    It is necessary to be careful, it is necessary to put the information during three days of payment. Because after a few days, you will no longer be able to be reimbursed.

    3. Steps to certify your account

    There are two ways to achieve Meta verified certification. You can choose the method that seems easily feasible to you :

    Method 1: From your profile

    Open Facebook and go to your profile.
    Click on the three small buttons (the three dots) located on the right.
    Search for « Meta Verified ».

    After clicking on the option, you read the benefits and then you pay for the subscription with the accepted payment method.

    The last step is simply to verify your identity.

    Method 2: Through the Settings

    Click on Settings.
    Enter Account Space.
    Go down to Meta (at the bottom).

    Facebook will make you a little tutorial for the steps to follow.

    Your account will thus appear certified once you have paid everything and validated your identity within the next three days.

    In both methods, the logic is the same. The payment method, the validation system. It is only the path that is different.

    4. The mistakes to avoid

    – Have the different name with the document, in this case you must create a business account in your own name.

    – Send the documents not requested

    – Taking double-sided photos incorrectly

    – Pay without having the documents to provide.

    5. What you will see if the badge is already active

    If you get or at least you buy the certification, your dashboard will change, you will have the opportunity to chat with the Facebook technical team if you have any problem.

    You can also make voice calls to clarify your problem with the Meta team. It is a great advantage that certification benefits.

    Conclusion

    Certifying your Facebook account or page is an option available to everyone. It is simply necessary to fulfill a few criteria: budget, a valid document and patience.

  • How to grow a Facebook page from $100 to $1,000 per day ?

     

    If you have an average earnings of $ 100 per day and you want to multiply it by 10 thanks to your Facebook page? It is really possible today.

    In this article, we will show you step by step the method to scale the income on the monetization of your Facebook page. The goal to achieve after reading this article is to regularly earn large sums.

    1. Why is it still possible today?

    Currently, monetization on the Facebook platform has really diversified: we can monetize videos, images, photos, stories or texts.

                                          Content Monetization 

    Apart from all this, there is also a performance bonus that Facebook adds. We can easily make up to $1200 in bonuses. But in this article, we are not going to base ourselves on the bonus, because when we say bonus, we also say possibility of disappearance.

    Well let’s take an example of a page that makes $ 10 to $30 per day. You must then aim for the $ 400 per day.

    To achieve this, you need to diversify the sources of income on Facebook.

    For example

    • ~$100 via photos
    • ~$50 via Reels
    • ~$50 via videos
    • ~$15 via Stories
    • ~$5-10 via text

                                                   $1,000 a day with a Facebook page 

    Why this distribution, just that it is not necessary to be based simply on a single format, because by adding up all the possibilities of monetization, you win the jackpot.

    2. The 3 levers to scale a Facebook page

    a – Frequency of publication

    To scale better, posting 1 to 2 times a day is not enough. The day has 24 hours, we have about 12 hours of active time.
    During this time, it is necessary to publish by optimizing in several formats.

    For photos, 3 to 5 times a day is enough
    For adults, 1 to 2 per day can do the trick
    For the text, 2 to 3 times too

    For the stories, you can put as many as you want… Because the stories do not depend on the Facebook algorithm and it pays much more.

    It should be noted that at first you need to start slowly but steadily, do not overdo it. No 100 posts a day, the algorithm doesn’t have time to digest all that. You risk is not scaler but sandowban your page. The ideal is a maximum of 10 to 12 publications per day for a classic page…

    b- Optimization by format

    The idea for scaler is not to have the mentality of « publishing more » but rather « publishing better » for each format.

    For example, if on your page, your stories generated better than the videos, optimized to achieve your goals. Balances the two formats in relation to daily income.

    Here are some tips that we can adopt ::

    • For photos: carousels, a good visual, image with caption. No re-upload.
    • For Reels: with a catch From the first seconds, text to make you want to comment or share.
    • For Videos: same advice with the real ones but with an added value.
    • For Stories: First image must be attractive, poll or quiz too.
    • For Text: be short and precise with a strong reaction

    c- RPM & audience

    The RPM also known as revenue per 1,000 impressions is important to achieve your scaler goals.

    Having a very low RPM requires a large number of views. Here’s what you need to know about RPM before publishing :

    – The more your audience is in a country, the more the RPM climbs upwards.

    – The languages, the theme, can also lower the RPM

    – A publication without interaction, the RPM is also low despite its number of views.

    3. How to improve your RPM without “forcing » it?

    Here are some tips that can technically help you if the Facebook page falls in this case :

    – respects the publication time preferably from 6 am to 22 pm locally.
    – leave with only one language
    – publish in relation to what interests the audience, surf trends intelligently.
    – collaborate with others

    4. Conclusion

    Scaling with the monetization of a Facebook page by going up to $ 1,000 / day does not hold a “secret” hidden somewhere, but lies in 3 lever: frequency of publication, optimization by format and RPM & audience.

    If you master its 3 points well, over time, you will easily have an average of 1000 per day.

  • How to reach millions of people without millions of followers on Facebook?

    Do you think it takes millions of followers on your Facebook page to reach millions of people? That’s not true. It’s not the number of subscribers that matters, but the fact that your content is promoted by the Facebook algorithm to the right people, at the right time, which means that the main part of the job is to train the algorithm to push your posts, regardless of the current size of your page.

    1. Proof that the hearing is not everything

    Look at this example: a post shows 128,000 likes and 58,000 shares. How many subscribers does the page have? Not a million, not 500,000, not even 100,000, but only 32,000 subscribers, and yet several posts reach millions of people, which shows that, to go viral, the important thing is not the size of the page, but the ability of the content to be promoted by the algorithm. In reality, when a post goes viral on Facebook, about 95% of the audience comes from people who do not follow your page: the algorithm detects the potential and pushes the publication as widely as possible.

    2. The strategy to « train » the algorithm

    Yes, it is possible to train the Facebook algorithm to promote your content, whether you have 1,000, 10,000 or a million subscribers. The method is based on a Facebook viral formula presented as a flywheel: we identify what works, focus attention on super fans, trigger engagement, then let the algorithm amplify.

    Step 1 – Find the « winners »

    Start by identifying the content that is already performing the best on your page: which format brings the greatest reach (photos, text, videos, Reels) and which topics trigger the most engagement? This data gives you precise clues about what you should publish and which angles to focus on to maximize results.

    If you have little history, analyze the competing pages in your niche, locate their best publications and be inspired by these ideas to generate comparable engagement, without inventing facts or deviating from the heart of the message.

    Step 2 – Build an audience of « super fans »

    From these « top winners », create a personalized audience composed of the people who have interacted the most: comments, shares, almost complete viewing of your videos, etc. This audience constitutes your heart; it is the users who must see each new post, because they are the most likely to engage quickly and strongly, which feeds the signal sent to the algorithm.

    Step 3 – Get started with targeted Facebook Ads

    Then use Facebook Ads to promote only your best posts to this personalized audience. The goal is not to spend a lot, nor to replace the organic reach, but to reactivate the super fans to trigger a first peak of engagement. 

    Contrary to popular belief, the use of ads does not stifle organic reach; it helps the page by showing the algorithm what should be highlighted based on your best content. This activation takes place over a few days, and can be repeated once a month if necessary, without maintaining campaigns for six months.

    Step 4 – Let the organic accelerate

    By publishing regularly, you will see that your new posts get more organic reach, because the initial engagement of super fans signals to Facebook that the content deserves to be disseminated beyond your subscribers, to people who do not yet follow you, which triggers the viral effect. This is how the algorithm is « trained » to obtain a massive distribution, regardless of the starting size of the page.

    3. Conclusion

    To Facebook millions of people, you don’t need millions of subscribers; you need the right content, identified thanks to your « winners », an audience of super fans to reactivate with targeted Facebook Ads, then let the algorithm promote your next posts organically. This approach, repeated methodically, transforms a small subscriber base into a massive and regular reach.

  • How to unlock Facebook Monetization in Africa in 2025?

    Facebook monetization is still in beta phase, but several creators already have access to this feature. But they do to get the invitation from Facebook to access it? What are we doing concretely?

    In this article, we give you some things to know to get the invitation from Facebook to participate in content monetization. We give you the easy steps to be able to unlock it.

    1. The 4 pillars to unlock Facebook monetization

    1 – Authenticity: zero copy and paste

    Don’t try to steal other people’s work. Before, Facebook didn’t really pay attention to this, but today originality counts a lot in monetization.

    The videos, the real ones, the photos, the texts try to create or add more value in a content taken somewhere.

    Copying and pasting can block your Facebook content monetization and kill your page reach.

    2 – Activity: to be really present

    Facebook like several social networks, like regularity. Be active with your publications, by hour, by day. Even before reaching monetization, be regular.

    The preference is to publish at least 5 times a day a month to give the Facebook algorithm the material.

    The algorithm will understand the habit of your audience, the more quality you publish, the more visible you will still be.

    3 – Real: the free audience booster

    The Facebook platform is currently betting on the real ones to compete with the others, for proof all the videos will be displayed in real, it’s official.

    It is necessary to take the opportunity to publish real comments for a maximum of 1 minute. This method allows you to boost your page for free and brings more engagement.

    4 – Interaction: show the algorithm that you are human

    Many content creators on Facebook, forget or ignore to interact with the audience by responding to comments. When you leave a simple « likes » or downright a comment, it gives a good signal to the Facebook algorithm about your activity.

    2. The quality of the content to be published

    Publishing everything that comes to mind is not a winning strategy. Because Facebook also highlights quality, so what to publish? How to publish?

    Here are the types of content that Facebook favors :

    Clear ideas, a useful message.
    Clean images.
    A minimum assembly
    – A coherence between the subject and what we see.

    3. Action schedule

    Facebook monetization We will give you a 14-day schedule to restart your Facebook page and achieve content monetization on Facebook.

    Day 1-2 :

    First choose 5 topics where you can be authentic without copying from others

    For each topic, write a few parts the 3 angles that you can create the contents with (tip, error, before and after).

    For the real ones, prepare your script starting with the promises or Hook, then demonstration and finally profit.

    Day 3-7 :

    Publish all publications publish, 5 times a day is ideal. You can also follow the trend of what is working.

    Day 8-10 :

    After this 4 days spent publishing, it’s time to analyze the publications that worked better in reaction, shares, comments and others.

    Choose 2 themes that worked better and adapt to it and improve every day.

    Day 11-14 :

    From the 11th day to the last day. Keep posting on the 2 topics that you chose before.

    The obligation is to show the Facebook algorithm that it can trust you as an active, creative creator and that your page brings something unique to the platform. That’s how you easily unlock and then keep the monetization.

    4. How does Facebook pay me?

    There is not enough information about Facebook monetization yet. But it mainly pays for content that respects the rules.

    Every photo, video, stories, images or text is counted in the new Facebook content monetization. You don’t “win” by doing nothing at all on the platform; but you win by publishing the content.

    Conclusion

    Having Facebook monetization is no longer a secret to keep in a safe. It is accessible to all despite the fact that it is still under invitation. There are only a few elements to respect for Facebook to send you this famous invitation.