If you’re struggling to get reach on Facebook and engagement remains low, you’re probably making some of the mistakes described here. The objective is to compare two pages, one very large and the other much smaller, in order to explain the differences in results and show concrete techniques to apply on your own page to increase reach and, ideally, earn more money.
1. More subscribers does not mean more reach
Having more subscribers does not ensure reach or engagement. A page with 1.8 million subscribers can get very few likes if the content is not good, if the audience is not understood, and if we don’t really know how to take advantage of this audience to create content that helps to reach more people and that pushes the algorithm to promote posts to non-subscribers. Everything has to make sense for the algorithm to identify what works and spread it beyond your base.
2. The mistakes that kill the scope
2.1. Post external links in the description
A typical example: a publication linking to an external site that only collects a few likes, even on a giant page. Facebook doesn’t want you to take users off the platform; we can promote links, but no longer « as before ». What worked in 2015-2016 (sending a large volume of traffic out of Facebook) no longer works. By removing the links from your posts, you are indicating to Facebook that you want to maintain engagement on the platform, which promotes reach. So avoid sharing links that take people out of the network directly in the description.
2.2. Republish non-original content
Another trap: take memes, photos or content gleaned from other pages, Pinterest or Google, and republish them without originality. The result: posts that struggle to exceed 10, 20 or 30 likes. The current monetization program pays for stories, texts, photos, Reels and videos, provided that the content is original. Without originality, the algorithm does not push publications and the scope collapses. Faced with a « dead » page of this type, you would have to start almost everything from scratch, find what works and produce original content, including recreating some ideas with your own branding.
2.3. A good example: small page, large scope
Let’s take a smaller page, Texas Houses, with only 29,000 subscribers. However, the publications get 800 likes, 64, 209, 260, etc., by simply posting images of houses. The audience is very targeted and therefore very engaged; the number of subscribers matters less than relevance. This clear positioning (« Texas Houses ») attracts an audience that interacts and shares.
What still needs to be improved :
- Remove the links from the description of the posts (possibly keep them in comments).
- Multiply the photos with engaging questions, captions and more elaborate descriptions.
- Vary the formats: more texts, videos and Reels aligned with the niche.
- Publish more: the Videos section is empty and there is only one Reel, not relevant to the page.
3. Conclusion
The reach does not depend on the volume of subscribers, but on the adequacy between your audience and original, targeted and varied content. Avoid external links in the description, ban reposting without added value, publish more monetizable formats, test and iterate until you find what triggers engagement, then accelerate on these flagship contents. By mastering these principles, you can increase your reach, reach millions of people and monetize your presence on Facebook in a sustainable way.