We are all used to the RPM but Ezoic uses the EPMV which stands for Earnings Per Thousand Visitors. It works with the same principle the RPM of Google adsence. So how is it calculated? How to increase it if possible?
You should know that this metric is calculated on 1000 visits to your website.
How is the EPMV calculated?
I have done more than 3 years with Ezoic, I have also often asked myself this question. So here is the simple answer. The EPMV takes the total revenue generated from your websites relative to a certain number of visitors received.
It takes into account several factors such as the time that remains in your site, the number of times they have seen your site, etc…
Here is an example :
EPMV = (Total revenue/ Number of visits ) × 1000
Let’s give a more concrete example, if the website collects 100 advertising revenue. With 3000 visitors
Here then is the EPMV = (100/3000)× 1000
In this case, your EPMV is 33.3, so for every 1000 visitors, you earn 33.3 dollars.
What differentiates it with the RPM is that it applies per impression revenue, but EPMV contains the experience of several users in your website also includes advertising impressions. Sometimes you wonder, I have to expect how many dollars with my doghouse.
Everything that money goes from $20 or more, and everything related to entertainment the EPMV decreases. Companies are ready to bet on topics that can bring them money.
The EPMV also depends a lot on the country where your ads come from. Countries such as the United States, Canada, Germany or Switzerland bring much more.
How to increase the EPMV on Ezoic?
If you have read the first part correctly, you surely have the answer. But don’t worry, I’ll repeat myself again. Here are some tips that can improve your EPMV with Ezoic :
– Optimization of ads
A better placed ad pays off a lot. Preferably put 10 to 15 advertising spaces on long content. This simple tip, can help you increase loan by 20% of your Ezoic income.
To do this, go to « Ezoic ads », then Placeholders and you create the locations then you paste it into your website.
– Use native and sticky ads
Native ads integrate easily into your content. Often they are put at the bottom of the page.
– Test several formats
In Ezoic, there are several formats of advertisements. You have the possibility to try like the video ads with humix.
– Improve the speed of the site
Make sure that when the user arrives at your website, he gets directly the information he is looking for. The slower the site, the more visitors you lose.
All I have just said is on the website side, here are some tips on the users or visitors side of your website.
– Improve visitor engagement
Make sure that your users stay on your website for a long time, on average 30 seconds are enough to have a good EPMV. To do this, users must be encouraged to visit other websites during their session.
– Target quality traffic
Do your best that the interested audience who comes to your site. By proposing articles to be optimized thanks to SEO. You can also make targeted advertising campaigns.
I hope that I have given several tips that will help you earn more and improve your EPMV.
